James Wall at 2YYY.
Local community run radio station 2YYY is calling for volunteers to assist in keeping the station operational following the retirement of one of its key staff members.
This transition has prompted a crucial re-evaluation of the station’s future. As a non-profit entity, community radio like 2YYY relies heavily on volunteer support, regional business sponsorship and donations from the local community to stay afloat.
2YYY operates in a market against commercial stations as well as the growing dominance of algorithm driven platforms like Spotify.
James Wall, a long standing volunteer at 2YYY, shared his concerns about the challenges facing community radio today.
“Economic conditions are tough, and we’re up against two major commercial stations for funding, which can often feel overwhelming. We rely on the community, local businesses and volunteers to stay afloat. Unfortunately, many businesses are shifting to social media for advertising because it’s free, but that doesn’t help support the local radio station.”
Although social media is deemed as free, it can be difficult for businesses to track its success and repetitive posting can become negative.
The financial strain on community radio intensified during the COVID-19 pandemic. As businesses became more cautious with their advertising budgets, often deciding to work with larger commercial stations, making it harder for smaller, independent outlets like 2YYY to secure sponsorships.
What sets 2YYY apart from commercial stations, according to James, is its commitment to being a true reflection of the community.
“We’re not just a jukebox. We’re not playing trending tracks from Spotify. We’re about local voices, local issues, and celebrating local talent. Community radio is about stories that matter to people in our area, even if they don’t go viral.”
James sees the future of community radio resting in the hands of the younger generation.
“We need young people to come in, learn new skills, and bring fresh perspectives to our programming. That’s the key to ensuring the survival of community radio in the Hilltops.”
He believes that without the involvement of younger volunteers, community radio could eventually fade away, which would be a great loss to the area.
While 2YYY successfully filled the recently vacated volunteer role, the station is still eager to bring in new, youthful and energetic voices. If you’re interested in volunteering, you can reach out to the station at 02 6382 7200.
To generate funds, 2YYY launched a GoFundMe campaign allowing anyone to donate, however, it fell short of its goals.
James expressed his frustration: “The GoFundMe was a failure. Without the support of a few close friends, we wouldn’t have raised anything. It’s disappointing that the community didn’t rally behind us.”
The GoFundMe page is still available on 2YYY’s Facebook for those who want to help. James also highlighted the station’s support for other not-for-profits, stating, “We provide free airtime for local community groups to promote their events and causes. It’s disheartening that we don’t see the same level of support in return.”
Despite these challenges, the station remains committed to serving as the voice of the community and continues to encourage locals to contribute in any way they can. Your support can make a real difference for the future of 2YYY.
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